A genie at every
counter.
We give every small business a genie. You name it. It learns your services, your hours, and your prices. Then it answers your customers, takes bookings, and takes payment. All in one conversation.
The problem
Small businesses lose revenue to friction.
Booking, payments, and customer messages are fragmented, manual, and slow. The owner becomes the operations team, and the bottleneck.
Fragmented stack
Separate tools for booking, payments, messaging, and scheduling. Nothing talks to anything.
Manual operations
Phone calls, DMs, paper diaries. The owner is the operations team, and the bottleneck.
No intelligence layer
Software built for enterprises, not the shop on the high street. The automation never arrives.
The solution
What your genie does.
It learns the business, then runs the counter. Bound to a set of skills, each one a real job. No improvising with your calendar or your customers' money.
Conversational booking
Customers chat. The agent finds a slot, books it, and confirms.
Payment in the same chat
Customers pay when they book. Stripe handles the rest.
Customers verified once
One identity check, then no repeat forms, ever.
Autonomous operations
Reminders, reschedules, and follow-ups, handled without you.
Why Counter
Broken booking becomes conversation.
Customers book, pay, and confirm in a single thread. The agent handles it end to end.
Before
- Phone calls and voicemails
- Forms with 12 required fields
- Double bookings and no-shows
- Payment chased by hand
After, with Counter
- One chat. Book, pay, confirm.
- Verified once, no repeat forms
- The agent reschedules on its own
- Payment taken in the same conversation
Built for your business
Built for your kind of shop.
Counter comes pre-configured for the most common UK categories. Pick yours. Your agent learns the rest from a twenty-minute conversation.
Yoga & pilates studios
Bookings for every class type, multi-class passes, and retreat enquiries.
Personal trainers
Session booking, package sales, and rebooking nudges.
Gyms & fitness studios
Memberships, class timetables, and induction bookings.
Martial arts dojos
Class booking, grading enquiries, and family memberships.
Hairdressers & barbers
Appointments, stylist preferences, and rebooking.
Tattoo & piercing studios
Consultations, deposits, and artist preferences.
The skills
Skills, not chat.
The agent is bound to a set of skills. Each one does a real job. No improvising with your money or your calendar.
book_appointmentSchedule a customer for a service.
take_paymentCollect payment via Stripe.
cancel_or_rescheduleModify an existing booking.
business_factsLook up class times, prices, policies.
find_helpFind a local pro for something we cannot do.
escalate_to_ownerFlag a conversation for the owner.
You are still in charge
The agent works for you, not around you.
Every conversation, booking, and payment is visible in your dashboard. Override anything. Pause the agent whenever you want. The owner is always in the loop.
Live conversations
See every chat as it happens. Take over with one click.
Full audit trail
Every booking, payment, and message is logged, and kept.
Brand voice control
Set the tone. The agent sounds like your business, not like us.
The rails underneath
Built on the rails UK businesses already trust.
Counter holds the regulated parts. Payments, consent records, and an audit trail you can hand to anyone who asks.
Payments
Stripe
Open banking
TrueLayer
Identity
Stripe Identity
Verification
Companies House
Pricing
Free to deploy. Two percent on flow.
No monthly fee, no setup cost, no per-seat pricing. Counter takes a small share of every booking the agent processes, and nothing else.
£0
To deploy your agent. Forever.
2%
On every booking the agent processes.
£0
For hosting, the database, and the AI itself.